I would define social selling as a term used to describe using social media channels in a sales-focused way. Much like any sales work, the art of 'social selling' revolves around building strong connections and communicating with them effectively.

If you think networking does not work, then I say think again, because I know networking works! A high percentage of my clients come to me through networking, and I find most of my suppliers the same way.

I’ve seen a lot of change throughout my 25 years in the digital sector, but never have I seen everything so "up in the air" as it is currently. Having worked in the UK digital industry since its infancy, holding senior roles for big brands and agencies, I’ve seen trends come and go.

If you are a small business with a low budget for marketing, then why waste your time on big business strategies? I often hear small business owners talk about the "need" to use AI in every aspect of their brand development. , or the pressure to post daily on multiple social media channels.