Explanation of what brand planning is

What we do

We help small B2B businesses develop sales-focused brand strategies.

All businesses need to make sales, and a strong brand strategy is important for every small business as it helps the sales process in so many ways.

Our services help our clients generate more sales.

The Value of a Hybrid Approach (Online and Offline Activity)

Whilst strong digital foundations are important, social media is busy and competitive and other forms of digital marketing can be too costly for SMEs.

We firmly believe that a combination of offline and online activity works best to deliver sales for B2B businesses with low marketing budgets. We refer to this as a ‘hybrid approach’ and our brand strategy work is based on this.

Develop your Brand Strategy

Connect

You should know Who you want to appeal to, How to reach them and Why they will buy from you. This requires focus.

We help you focus on your business objectives, niche, target audience, service offering, and messaging. We help connect these too.

We also help you improve networking and social selling (on LinkedIn) so you get into the right rooms and connect with the right people.

Create

Creating strong foundations and positioning your brand effectively has a positive impact on sales. The power of strong foundations should not be underestimated.

We help you create strong foundations through brand strategy including competitor analysis, brand values, brand identity, USPs (unique selling points) and services/packages/ pricing.

Communicate

Communicating your messages effectively across key foundational elements is important. We help with messaging and storytelling, so you engage audiences.

Your elevator pitch(es), and sales/ marketing materials are considered alongside LinkedIn pages and your website homepage. We can also make intros to experienced creatives like graphic designers, photographers and videographers.

Circulate

We believe the connect, create, communicate elements are the best areas to work on first if budgets are low.

Once marketing budget increases to £1000+ per month then we can help you step up to the next level of brand strategy to circulate your messaging far more widely. This usually involves professional web development and a cross-channel marketing/ promotional strategy.

Connect

You should know Who you want to appeal to, How to reach them and Why they will buy from you. This requires focus.

We help you focus on your business objectives, niche, target audience, service offering, and messaging. We help connect these too.

We also help you improve networking and social selling (on LinkedIn) so you get into the right rooms and connect with the right people.

Create

Creating strong foundations and positioning your brand effectively has a positive impact on sales. The power of strong foundations should not be underestimated.

We help you create strong foundations through brand strategy including competitor analysis, brand values, brand identity, USPs (unique selling points) and services/packages/ pricing.

Communicate

Communicating your messages effectively across key foundational elements is important. We help with messaging and storytelling, so you engage audiences.

Your elevator pitch(es), and sales/ marketing materials are considered alongside LinkedIn pages and your website homepage. We can also make intros to experienced creatives like graphic designers, photographers and videographers.

Circulate

We believe the connect, create, communicate elements are the best areas to work on first if budgets are low.

Once marketing budget increases to £1000+ per month then we can help you step up to the next level of brand strategy to circulate your messaging far more widely. This usually involves professional web development and a cross-channel marketing/ promotional strategy.
Develop your Brand Strategy
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How We Work

We are based in Bromley and work directly with clients in-person in South London for all of the brand strategy services we offer.

We have a wide network of hand-picked quality suppliers that we work with (and/ or introduce clients to) for the brand development aspects of our work.

Please send us an enquiry to find out more about how our services can help you with your brand strategy and brand development.
Develop your Brand Strategy
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Read More About the Brand Planning Process

Emma Meheux, the founder of Brand Planning Ltd is also the author of the book ‘Sales Before Marketing’ – a book that talks about the importance of brand planning and why sales planning is such an integral part of the brand strategy and development process.

In this book, Emma provides a more detailed overview of what Brand Planning is, and explains why implementing a brand planning strategy adds so much value to sales and marketing activity.

She also provides in-depth insight into why a good website is such a powerful tool from a sales and marketing perspective, and why a website should sit centrally to the brand planning process and all other promotional activity.

If you want to learn more about making sales and developing a branding strategy that generates quality enquiries on a low budget, then this book should be a great read for you.

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