What is Brand Planning?

Brand planning is the strategic work required to develop a business effectively from a branding, sales, marketing and digital perspective so it delivers great results. Sales planning is a very important element of brand planning.

Buy the book

Emma, the founder of Brand Planning Ltd is also the author of the book “Sales Before Marketing’. The book has this title because creating a sales-focused strategy and doing sales planning is such an important element of brand planning. The book explains sales planning in depth and why it is so important.

Sales Planning

We are a strategic planning consultancy

  • Branding Strategy

  • Developing strong sales foundations

  • Sales Planning Consultancy

  • Branding Packages

    • Elevator Pitches

    • Networking and sales skills

    • Keyword Research

    • Website copywriting

      Services Provided by Emma

      Emma is the founder of Brand Planning Ltd and the author of Sales Before Marketing, a book about sales planning, which is a great read if you want to learn how to create strong sales foundations and make more sales.

      Alongside consultancy, Emma provides speaker sessions across various subjects related to brand planning and the ‘Sales Before Marketing’ book. She also runs sales workshops and roundtables.

      Why is a Brand Name So Important?

      Because it will be used in most of the sales and marketing that you do. Whenever you promote your business online or offline you will need to use your brand name. Online it will be on your website, in search results, on social media and videos. Offline, on your business cards, literature and in your sales pitches and verbal introductions.

      What Does Brand Planning Involve?

      We define “Brand planning” as the creation of the strategy for the successful development of a brand. This encompasses everything from market research to naming ideas, logo & tagline creation, identifying USPs and keyword and website planning. It incorporates the planning of brand messaging and positioning and it also includes devising the online and offline sales and marketing strategy for the brand.

      Who We Work With

      We work with startups and small businesses in the London area because the work we do is done through in-person meetings.

      If you are an entrepreneur commencing your start up journey

      We can help you plan all the early brand planning requirements such as choosing a great brand name. We can also help develop your initial sales and marketing materials and strategies.

      If you are a more established business

      We will help you understand how you can achieve better results, and we will put the brand planning strategies in place to enable you do this.

      Learn More About Sales Planning

      Sales planning is a key element of brand planning. If you are an entrepreneur or small business owner that wants your business to generate new clients and make sales on an ongoing basis then this book is going to be a great read for you.