I’ve seen a lot of change throughout my 25 years in the digital sector, but never have I seen everything so "up in the air" as it is currently. Having worked in the UK digital industry since its infancy, holding senior roles for big brands and agencies, I’ve seen trends come and go.

If you are a small business with a low budget for marketing, then why waste your time on big business strategies? I often hear small business owners talk about the "need" to use AI in every aspect of their brand development. , or the pressure to post daily on multiple social media channels.

I am feeling totally overwhelmed by how digital the world has become, and I believe many people are feeling the same. Whether it is due to neurodivergent challenges or a deep-rooted belief in the power of human interaction, many of us are beginning to feel negatively impacted by digital overload.

Many small business owners and marketing professionals today find themselves caught in a cycle of endless social media activity. They focus heavily on 'likes' and 'shares' while shying away from the one thing that actually keeps a business alive: Sales.