If you are a small business owner, you will be very aware that there has been a lot of change in marketing, the digital sector, and social media over the past year. This is why I think it’s more important than ever that small business owners think about strategic selling If you want to see success going forward, sales planning is not just an option—it’s vital.

I would define social selling as a term used to describe using social media channels in a sales-focused way. Much like any sales work, the art of 'social selling' revolves around building strong connections and communicating with them effectively.

If you think networking does not work, then I say think again, because I know networking works! A high percentage of my clients come to me through networking, and I find most of my suppliers the same way.

I’ve seen a lot of change throughout my 25 years in the digital sector, but never have I seen everything so "up in the air" as it is currently. Having worked in the UK digital industry since its infancy, holding senior roles for big brands and agencies, I’ve seen trends come and go.