Sales Planning and Social Selling
Good sales planning needs to include offline and online activity – but selling online is very different to offline sales. Knowing how to sell in both ways is important if you want your business to generate quality enquiries.
We focus on helping small businesses with sales planning services that take a ‘hybrid approach’ to gaining enquiries and making sales.
Our sales planning packages not only help you understand how to sell offline and online, they also help you decide what approach to take for marketing your products and/or services.
We focus on helping small businesses with sales planning services that take a ‘hybrid approach’ to gaining enquiries and making sales.
Our sales planning packages not only help you understand how to sell offline and online, they also help you decide what approach to take for marketing your products and/or services.
Offline Sales
Doing offline sales activity well is still such an important aspect of sales for most small businesses – particularly service businesses. So, developing your offline sales approach should be a big consideration.
These days, networking activity often plays a big part in offline sales for small businesses, as does having a good sales strategy, a polished elevator pitch, and some sales skills.
It’s also important to have strong sales foundations in terms of making connections and providing sales information and this is where there starts to be more of a crossover with online sales.
These days, networking activity often plays a big part in offline sales for small businesses, as does having a good sales strategy, a polished elevator pitch, and some sales skills.
It’s also important to have strong sales foundations in terms of making connections and providing sales information and this is where there starts to be more of a crossover with online sales.
Key Elements of Sales (Traditional and Digital)
There are lots of things that need to be taken into consideration when it comes to online sales. Many of these things only apply to digital, but there are some key elements of traditional sales that cross over into the online market. These areas include identifying your USP’s (unique selling points), deciding on your target market, and defining typical customer personas. Another fundamental element of the traditional sales process that should cross over into digital, is matching the benefits of products and/or services to customer needs.
Differences Between Traditional and Digital Sales
The major difference is that in the online environment, there is often no sales-person. This means there is no-one to entice the customer to view products, or to liaise directly with the customer to ask questions, find out their needs, handle objections or close the sale. These are key elements of the sales process and they are still important in digital sales.
Digital Sales Fundamentals
So, understanding how to sell online, by finding ways to incorporate these elements in a digital manner, is one of the things that should lead to future online sales success. Sometimes, the focus needs to be primarily on generating enquiries that can lead to further communication. It all depends on the business, but whatever the case, most businesses will need a good digital sales strategy to succeed. These are key elements of the sales process and they are still important in digital sales.
Social Selling Strategy
It is often very helpful for businesses to gain a real understanding of social selling and to create a social selling strategy as part of the overall digital sales strategy – this is because social selling can be a quick and relatively low-cost method of making sales when done effectively.These are key elements of the sales process and they are still important in digital sales.
Business-Specific Digital Sales Considerations
On top of this, there are all sorts of digital sales considerations to take into account. Different tactics will work for different businesses in digital. For example, the considerations that need to be taken into account for an Ecommerce site will be different to those for B2B service sales. Therefore, there is not one plan to fit all, and usually a tailored sales strategy is required.
Why You Might Need Specialist Help
Lack of sales is one of the main challenges that small business owners are up against - that’s why specialist help on the sales side can be so valuable.
Making sales is not easy but is can be made a lot easier by having the right approach, a good strategy, solid foundations, quality materials and some level of skill. We help with all of this and our book ‘Sales Before Marketing’ provides more detail of why ‘sales’ is such an important consideration for SMEs.
Making sales is not easy but is can be made a lot easier by having the right approach, a good strategy, solid foundations, quality materials and some level of skill. We help with all of this and our book ‘Sales Before Marketing’ provides more detail of why ‘sales’ is such an important consideration for SMEs.
Prices start at £595 for our entry level Discovery Service which will give you insight into what level of sales planning is required.
Sales Planning Package rates are bespoke and tailored for individual clients depending on requirements – quotes available on request.
A 10-point Sales Planning Process
This book introduces an easy-to-follow process to help you
- Develop your brand online and offline
- Build strong foundations
- Plan your sales strategy
- Market your business more effectively
- Gain new clients
- Make more sales