What Marketing Activities Should You Do?
This is something that most start-ups and SME’s should ask themselves before spending their marketing budget.
Why? Because there are all sorts of marketing activities to choose from in the digital marketplace.
If you choose this package, we will produce a good digital marketing strategy for your business. We will also look at some areas of offline activity too.
Why? Because there are all sorts of marketing activities to choose from in the digital marketplace.
If you choose this package, we will produce a good digital marketing strategy for your business. We will also look at some areas of offline activity too.
How the package works
Doing the right marketing activities at the right time makes a big difference to enquiries and sales.
This package helps you decide what to do and when.As part of the service, we will supply you with a good indication of what budget is likely to be required for the different areas of marketing activity that we suggest.
We are confident that the cost you pay for this planning service will result in a good return on investment (ROI). This is because it should help you raise brand awareness, target potential clients more effectively and make more sales.
We consult with you to find out more about your business and it’s product/service offering. We then work with you to devise a strategy that we think will generate the best results within your available budget. We consider the following areas alongside other things:
This package helps you decide what to do and when.As part of the service, we will supply you with a good indication of what budget is likely to be required for the different areas of marketing activity that we suggest.
We are confident that the cost you pay for this planning service will result in a good return on investment (ROI). This is because it should help you raise brand awareness, target potential clients more effectively and make more sales.
We consult with you to find out more about your business and it’s product/service offering. We then work with you to devise a strategy that we think will generate the best results within your available budget. We consider the following areas alongside other things:
- The type of business you own
- The sector in which it operates
- The competition
- The stage and size of your businesses
- The current overall digital standing of the business
- Marketing SWOT (strengths, weaknesses, opportunities, threats)
- Your website
- Your SEO & PPC standing and potential
- The branding potential of the business
- Seasonality and other external influencing factors
- The various digital marketing channels / options and disciplines
This package is focused on us producing a strategy for your marketing activities for the year ahead. However, it is important to note that in order for digital marketing to be most effective, the sales side of things should be addressed too. We provide a sales planning package too. If both packages are purchased together, then we can offer a good discount on both.
Frequently asked questions
We spend a lot of time talking to businesses about the kind of marketing activities they should be doing. Here are some answers.
1
How do you help us plan our marketing activities?
We start by consulting with you to dive deep into your business and your product or service offering. From there, we work collaboratively to produce a comprehensive digital marketing strategy for the year ahead, whilst also identifying key areas of offline activity that will work for you.
2
What specific things are considered when building our strategy?
We evaluate a wide range of internal and external factors to ensure your plan is robust. This includes looking at your business type, sector, size, stage of growth, and your competitors. We also review your website, your current SEO and PPC standing, branding potential, seasonality, and conduct a full marketing SWOT analysis.
3
Why should start-ups and SMEs invest in a strategic marketing plan first?
With so many digital channels and disciplines to choose from, it is easy to burn through a budget on the wrong things. Doing the right marketing activities at the right time makes a massive difference to your enquiries. This package removes the guesswork so you know exactly what to do and when to do it.
4
Will you help us figure out how much budget we actually need to allocate?
Yes. As part of our planning service, we will supply you with a clear indication of the budget likely to be required for each area of marketing activity we suggest. We build this strategy specifically to generate the best possible results within your available budget limits.
5
What kind of return on investment (ROI) can we expect from this package?
We are highly confident this planning service delivers a strong return on investment. By establishing a clear plan from the outset, you will be able to raise brand awareness, target potential clients far more effectively, and convert more of those interactions into final sales.
6
Does this package cover the sales side of our business as well?
This specific package focuses on planning your marketing activities for the year ahead. However, for digital marketing to achieve its maximum effectiveness, the sales side must be strong too. To help with this, we offer a standalone sales planning package.
7
Can we combine our marketing planning with your sales services?
Yes, and we highly recommend it. Because sales and marketing need to work hand-in-hand for the best results, we offer a generous discount on both services if you purchase the marketing activity planning package and the sales planning package together.
This Book Will Teach You More About Sales Planning
This book provides a comprehensive overview of what sales planning is and how to undertake it effectively for your business.
By introducing an easy-to-follow, 10-point sales planning process, it offers valuable insight into why strong sales foundations are so vital.
Crucially, it highlights how these foundations act as the essential platform for your marketing activities to be truly effective—ensuring that the traffic, leads, and brand awareness generated by your marketing budget are successfully converted into actual revenue.
If you want to start planning and implementing a strategy that maximises the return on all your promotional efforts, this is a must-read for any small business owner serious about sustainable sales growth.
By introducing an easy-to-follow, 10-point sales planning process, it offers valuable insight into why strong sales foundations are so vital.
Crucially, it highlights how these foundations act as the essential platform for your marketing activities to be truly effective—ensuring that the traffic, leads, and brand awareness generated by your marketing budget are successfully converted into actual revenue.
If you want to start planning and implementing a strategy that maximises the return on all your promotional efforts, this is a must-read for any small business owner serious about sustainable sales growth.