Case Study: When Strategic Brand Planning Works
Ken Chu Videography
Introduction
In today’s digital era, where technology and social media dominate how people connect and consume information, videography has become an essential and highly specialised tool for enhancing marketing efforts and increasing brand visibility.
Through compelling visual storytelling, businesses can effectively capture attention, engage audiences, and communicate their message in ways that static content often cannot.
Ken Chu Videography provides a high-quality videography service, taking great pride in helping clients with storytelling and creating a safe and approachable environment so they are portrayed at their best on camera.
Beyond technical skill it takes a unique talent to put people at ease in front of the camera—capturing them authentically and ensuring they are portrayed at their very best.
Ken launched the company in 2020 with 20 years’ experience in the sector, including working for big brand names like Samsung and Google.
Through compelling visual storytelling, businesses can effectively capture attention, engage audiences, and communicate their message in ways that static content often cannot.
Ken Chu Videography provides a high-quality videography service, taking great pride in helping clients with storytelling and creating a safe and approachable environment so they are portrayed at their best on camera.
Beyond technical skill it takes a unique talent to put people at ease in front of the camera—capturing them authentically and ensuring they are portrayed at their very best.
Ken launched the company in 2020 with 20 years’ experience in the sector, including working for big brand names like Samsung and Google.
The Challenges
When Ken and Brand Planning started working together, Ken Chu Videography, based in South London, had been in business for a couple of years.
- Although Ken’s experience was extensive and his service was excellent, generating quality enquiries and finding effective ways to make sales remained one of his key challenges.
- Pressed for time and constantly juggling client work, he struggled to shift his focus to sales activities. Most importantly, his lack of foundational ‘sales ’knowledge and proper sales planning proved to be the greatest inefficiency in his process
- Secondly, his website was not SEO-friendly and failed to showcase his services to their full potential
- Thirdly, Ken did not have a plan for networking activity and was not attending enough networking events.
- In addition, his use of social media for marketing was limited and without a strategy, it wasn’t working well for him.
- Last but not least, Ken lacked the confidence and experience to know how to plan and position new services effectively from a sales and marketing perspective.
Solutions
Our strategy focused on clearly defining Ken’s target audience and niche areas of expertise to build trust and visibility, followed by high-quality website optimisation to extend his reach even further.
Emma worked closely with Ken for over two years, implementing a 10-point process plan outlined her book, “Sales Before Marketing’’ to help him make more sales and revamp his website.
Emma worked closely with Ken for over two years, implementing a 10-point process plan outlined her book, “Sales Before Marketing’’ to help him make more sales and revamp his website.
- Visibility: We began by strengthening his sales foundations, developing a clear sales plan, and increasing targeted networking efforts to achieve greater and more focused visibility
- Pitch: As we implemented the sales strategy, we refined his elevator pitch and provided additional coaching to improve his delivery and confidence in communicating his value
- Niche: Through collaborative brainstorming, we identified a clearly defined target market aligned with his values, experience and core strengths.
- Services – we reworked Ken’s service offering and planned how to position, price and promote his services most effectively.
- SEO: In parallel with the strategic planning, we enhanced his website by creating targeted content and implementing an SEO strategy to significantly expand his online reach.
Case Study written by Rika Chandra from www.rikachandra.com
Ken has gained confidence in both his in-person networking and his LinkedIn presence.
His optimised website was launched in April 2025 and is now a great foundation stone for future sales growth.
You can see more about Ken Chu Videography and the services the company provides here.
❝ Working with Emma was a huge turning point for me. I had always focused on the creative side of my work, but she helped me understand the importance of aspects I may have been avoiding.
Her guidance gave me focus, built my confidence when talking about what I do, and helped me attract the kind of clients
that I want to work with.❞
Ken Chu | Ken Chu Videography
Outcome
A very targeted approach to sales planning and marketing was incorporated into our monthly work.
As a result of this, Ken was able to establish his target audience, define his niche, and refine his service offering, improving sales across the board. Ken Chu Videography is now going from strength to strength and firmly establishing itself as a specialist in the charity sector, social enterprises and public organisations like the NHS. He is doing incredibly well at growing awareness of his specialism in this sector.
Sales, marketing, digital, SEO, content planning and writing is a powerful combination — and an unusual one at that! This experience and expertise is what enables Brand Planning, to take a unique approach to brand strategy and sales planning with clients like Ken.
The approach has now been explained as a 10-point process in Emma’s book “Sales Before Marketing’ which is a useful read for small business owners, giving them a great starting point for sales planning.
As a result of this, Ken was able to establish his target audience, define his niche, and refine his service offering, improving sales across the board. Ken Chu Videography is now going from strength to strength and firmly establishing itself as a specialist in the charity sector, social enterprises and public organisations like the NHS. He is doing incredibly well at growing awareness of his specialism in this sector.
Sales, marketing, digital, SEO, content planning and writing is a powerful combination — and an unusual one at that! This experience and expertise is what enables Brand Planning, to take a unique approach to brand strategy and sales planning with clients like Ken.
The approach has now been explained as a 10-point process in Emma’s book “Sales Before Marketing’ which is a useful read for small business owners, giving them a great starting point for sales planning.
A video of Emma talking about how important a website is for small businesses
Last year, the tables were turned and Ken worked with Emma on the filming and production of videos for the launch of her book. Here’s what Emma said about this experience.
“I had good insight already into the videography service Ken provides and his passion for his work. However, working with him directly enabled me to experience his videography skills in action, and I suddenly saw first hand why he is so good at what he does.
Ken helped me plan my script, put me at ease, and gain confidence in front of the camera. He also provided some great ideas and tips for filming. I thoroughly enjoyed the day and went from being apprehensive about appearing on videos to wanting to do more.
The videos were very successful, and I’d highly recommend Ken Chu Videography to others”