What Is Brand Planning?
Questions you may be asking yourself are “What is brand planning?” or “What is a brand strategy?”
We define “brand planning” as the creation of the strategy for the successful development of a brand. We consider a brand strategy to be the overarching strategy (and main strategy for different areas of work), whereas brand planning is in depth strategic work/ planning for each area.
Work includes market research, brand naming, branding, USPs, positioning, messaging, and sales, marketing, and advertising planning.
Brand strategy/ planning is so important for several reasons including the fact that cross channel brand mentions add real value for marketing.
The brand planning services we provide cover the 4 key areas below.
We define “brand planning” as the creation of the strategy for the successful development of a brand. We consider a brand strategy to be the overarching strategy (and main strategy for different areas of work), whereas brand planning is in depth strategic work/ planning for each area.
Work includes market research, brand naming, branding, USPs, positioning, messaging, and sales, marketing, and advertising planning.
Brand strategy/ planning is so important for several reasons including the fact that cross channel brand mentions add real value for marketing.
The brand planning services we provide cover the 4 key areas below.
How We Work
We are based in Bromley and work directly with clients in-person in South London for all of the brand strategy services we offer.
We have a wide network of hand-picked quality suppliers that we work with (and/ or introduce clients to) for the brand development aspects of our work.
Please send us an enquiry to find out more about how our services can help you with your brand strategy and brand development.
We have a wide network of hand-picked quality suppliers that we work with (and/ or introduce clients to) for the brand development aspects of our work.
Please send us an enquiry to find out more about how our services can help you with your brand strategy and brand development.
Read More About the Brand Planning Process
Emma Meheux, the founder of Brand Planning Ltd is also the author of the book ‘Sales Before Marketing’ – a book that talks about the importance of brand planning and why sales planning is such an integral part of the brand strategy and development process.
In this book, Emma provides a more detailed overview of what Brand Planning is, and explains why implementing a brand planning strategy adds so much value to sales and marketing activity.
She also provides in-depth insight into why a good website is such a powerful tool from a sales and marketing perspective, and why a website should sit centrally to the brand planning process and all other promotional activity.
If you want to learn more about making sales and developing a marketing strategy that generates quality enquiries on a low budget, then this book should be a great read for you.
In this book, Emma provides a more detailed overview of what Brand Planning is, and explains why implementing a brand planning strategy adds so much value to sales and marketing activity.
She also provides in-depth insight into why a good website is such a powerful tool from a sales and marketing perspective, and why a website should sit centrally to the brand planning process and all other promotional activity.
If you want to learn more about making sales and developing a marketing strategy that generates quality enquiries on a low budget, then this book should be a great read for you.