London marketing consultancy - with a sales focus

A Brand Planning Book

Emma is the author of ‘Sales Before Marketing’ which is the first book to be published under Brand Planning Books.

It introduces a straightforward 10-point sales planning process to help small businesses stand out and succeed.

Sales planning is a key element of brand planning. This book outlines the type of sales planning small businesses can implement to gain new business quickly and cost effectively

Buy the Book

Why Buy the Book

Making sales generates the revenue for businesses to grow, and this book provides insight and tips to help you make sales.

Emma has over 30 years’ experience in sales and 25 in the digital sector. She also has in-depth experience of working with SMEs and understands the sales and marketing challenges they face.

What is the focus of the book

The focus of the book is sales planning which is an integral element of brand planning.

The key areas it covers are the creation of strong sales foundations, the introduction of a sales planning process, and information about low-cost promotional activity aligned to sales planning.

How Does it Help?

Small businesses need to make sales, but many find this so challenging. It’s becoming more difficult too because social media has become a cluttered and competitive space and so it’s harder to be seen here.

This book shows you ways to make sales on a low budget without relying on social media or having to do cold calling.

Who is if For?

It is aimed at the small business market and particularly B2B service businesses and businesses selling higher value products (above £200).

However, the fundamentals of the 10-point sales planning process can be applied to most businesses, so it’s a great read for anyone in business who wants to improve sales elements.

Why Buy the Book

Making sales generates the revenue for businesses to grow, and this book provides insight and tips to help you make sales.

Emma has over 30 years’ experience in sales and 25 in the digital sector. She also has in-depth experience of working with SMEs and understands the sales and marketing challenges they face.

What is the focus of the book

The focus of the book is sales planning which is an integral element of brand planning.

The key areas it covers are the creation of strong sales foundations, the introduction of a sales planning process, and information about low-cost promotional activity aligned to sales planning.

How Does it Help?

Small businesses need to make sales, but many find this so challenging. It’s becoming more difficult too because social media has become a cluttered and competitive space and so it’s harder to be seen here.

This book shows you ways to make sales on a low budget without relying on social media or having to do cold calling.

Who is if For?

It is aimed at the small business market and particularly B2B service businesses and businesses selling higher value products (above £200).

However, the fundamentals of the 10-point sales planning process can be applied to most businesses, so it’s a great read for anyone in business who wants to improve sales elements.

Why Buy the Book

Making sales generates the revenue for businesses to grow, and this book provides insight and tips to help you make sales.

Emma has over 30 years’ experience in sales and 25 in the digital sector. She also has in-depth experience of working with SMEs and understands the sales and marketing challenges they face.

What is the focus of the book

The focus of the book is sales planning which is an integral element of brand planning.

The key areas it covers are the creation of strong sales foundations, the introduction of a sales planning process, and information about low-cost promotional activity aligned to sales planning.

How Does it Help?

Small businesses need to make sales, but many find this so challenging. It’s becoming more difficult too because social media has become a cluttered and competitive space and so it’s harder to be seen here.

This book shows you ways to make sales on a low budget without relying on social media or having to do cold calling.

Who is if For?

It is aimed at the small business market and particularly B2B service businesses and businesses selling higher value products (above £200).

However, the fundamentals of the 10-point sales planning process can be applied to most businesses, so it’s a great read for anyone in business who wants to improve sales elements.