What Is Brand Planning?
Questions you may be asking yourself are “What is brand planning?” or “What is a brand strategy?”
We define “Brand planning” as the creation of the strategy for the successful development of a brand. This encompasses everything from research to naming, design, identifying USPs, devising messaging, developing the content and planning a sales and marketing strategy for the brand.
We define “Brand planning” as the creation of the strategy for the successful development of a brand. This encompasses everything from research to naming, design, identifying USPs, devising messaging, developing the content and planning a sales and marketing strategy for the brand.
Digital has changed the way in which brands can be created and developed and there are some major advantages to this!
These days every business needs to think about their “brand”. If you want your business to stand out from the crowd and beat the competition, then undertaking brand planning and having a brand strategy in place for digital development are two very important things. In fact, in the small business world, from a sales and marketing perspective, “the business” and “the brand” are often, essentially, the same thing.
In pre millennium days, if you wanted to create brand awareness on a mass market scale you generally needed a hefty budget for TV, radio or press advertising. This is no longer the case.
Small businesses have much more opportunity to raise awareness for their brands cost effectively, but a good strategic approach to this adds so much value in so many ways.
In pre millennium days, if you wanted to create brand awareness on a mass market scale you generally needed a hefty budget for TV, radio or press advertising. This is no longer the case.
Small businesses have much more opportunity to raise awareness for their brands cost effectively, but a good strategic approach to this adds so much value in so many ways.
With numerous different channels available, every business now has the opportunity to develop a strong brand and get it in front of a national or global audience for a relatively cheap price.
It is however very difficult to do this effectively unless you have extensive experience of the complex digital marketplace.
To develop a brand well, so it will generate awareness and enquiries from digital activity, requires lots of areas to be considered. Some key considerations are as follows:
- Ensuring the brand has strong digital foundations.
- Having a well thought out digital sales strategy.
- Planning a marketing strategy that is set to attract the right audience and produce a good ROI (return on investment).
Brand planning has therefore become one of the most important elements of business planning. This is especially true for SMEs where budget for sales and marketing activity is often a very important consideration.
Having a good brand strategy is something every business should consider as good brand planning can have a very beneficial impact on sales results.
Get in touch with Brand Planning
To find out more about the importance of brand planning and how a good brand strategy can help you to increase enquiries and sales, you can read our digital planning article about this.
Alternatively, please send us an enquiry to find out more about how we can help you with your brand planning.
Alternatively, please send us an enquiry to find out more about how we can help you with your brand planning.