What Is Brand Planning?

Questions you may be asking yourself are “What is brand planning?” or “What is a brand strategy?”

We define “brand planning” as the creation of the strategy for the successful development of a brand.

This encompasses several areas for which we provide brand strategy services including market research, brand naming, branding, USPs, messaging, positioning, and sales and marketing planning.

Brand strategy services have become increasingly important for several reasons, and these days cross channel brand mentions are something that adds value from a digital marketing perspective in various ways. 

The brand planning services we provide cover the 4 key areas below.

Sales Planning

Every business needs to think about their ‘brand’ and if you want your business to stand out and be seen, then undertaking brand planning is so important for so many reasons. We believe that brand planning should be sales focused. We help you think about the importance of your brand and how it relates to sales with our range of brand strategy services.

Strong Brand Foundations

Your brand plays a big part in the creation of strong foundations from a sales and marketing perspective. Through brand strategy consultancy services and workshops, we help you create the plans for very strong foundations for growth. This strategic work will enable you to go on to develop your brand effectively and generate enquiries and sales regularly.

Brand Development

We can help you with the development of your brand too. This is the step we move onto after various other brand strategy services have been provided. It covers areas from branding and logo design through to website development. We also help with the development and copywriting of branded materials as well – including sales and marketing materials, promotional items, and content.

Marketing Planning

Every company is different and devising a sales focused marketing strategy that is tailored to meet your individual requirements and promote your brand in the most cost-effective way is our area of specialism. We help you do the right things in the right way at the right time, and our broad and extensive experience and expertise enables us to do this very effectively.

Sales Planning

Every business needs to think about their ‘brand’ and if you want your business to stand out and be seen, then undertaking brand planning is so important for so many reasons. We believe that brand planning should be sales focused. We help you think about the importance of your brand and how it relates to sales with our range of brand strategy services.

Strong Brand Foundations

Your brand plays a big part in the creation of strong foundations from a sales and marketing perspective. Through brand strategy consultancy services and workshops, we help you create the plans for very strong foundations for growth. This strategic work will enable you to go on to develop your brand effectively and generate enquiries and sales regularly.

Brand Development

We can help you with the development of your brand too. This is the step we move onto after various other brand strategy services have been provided. It covers areas from branding and logo design through to website development. We also help with the development of branded materials as well – including sales and marketing materials, promotional items, and content.

Marketing Planning

Every company is different and devising a sales focused marketing strategy that is tailored to meet your individual requirements and promote your brand in the most cost-effective way is our area of specialism. We help you do the right things in the right way at the right time, and our broad and extensive experience and expertise enables us to do this very effectively.
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How We Work

We are based in Bromley and work directly with clients in-person in South London for all of the brand strategy services we offer.

We have a wide network of hand-picked quality suppliers that we work with (and/ or introduce clients to) for the brand development aspects of our work.

Please send us an enquiry to find out more about how our services can help you with your brand strategy and brand development.

Read More About the Brand Planning Process

Emma Meheux, the founder of Brand Planning Ltd is also the author of the book ‘Sales Before Marketing’ – a book that talks about the importance of brand planning and why sales planning is such an integral part of the brand strategy and development process.

In this book, Emma provides a more detailed overview of what Brand Planning is, and explains why implementing a brand planning strategy adds so much value to sales and marketing activity.

She also provides in-depth insight into why a good website is such a powerful tool from a sales and marketing perspective, and why a website should sit centrally to the brand planning process and all other promotional activity.

If you want to learn more about making sales and developing a marketing strategy that generates quality enquiries on a low budget, then this book should be a great read for you.